Luxurious Volume Shampoo instantly activates the volume process in the shower.

Benefits & Features

• The light-weight formula helps build hair's inner strength and fortifies fine hair.
• Formulated with a fantastic cleansing ability to help remove build up that can weight hair down, leaving it squeaky clean with no feel of residue.
• Developed by the John Frieda Experts the Luxurious Volume range incorporates the latest thickening technology to help transform hair into beautiful, full bodied styles.

How to use

• Apply shampoo to wet hair.
• Gently work into hair.
• Rinse thoroughly. Repeat if necessary.
• For best results, use regularly and follow with Luxurious Volume Thickening Conditioner.