Reveal a brighter, whiter smile with Colgate Max White Expert & Anti Stain Whitening Toothpaste 75ml. Developed with advanced whitening technology, this daily toothpaste helps remove deep-set stains caused by food and drink, delivering noticeably whiter teeth while providing effective protection for sensitive teeth and enamel.

Unlike traditional whitening toothpastes that focus only on surface stains, this expert formula works beyond the enamel surface to tackle stubborn discolouration. Its rich whitening foam creates a gentle warming sensation as it works, leaving your mouth feeling clean, fresh and refreshed after every brush.

Formulated with a special Sensitive Complex, it provides 24/7 protection for sensitive teeth and enamel when used twice daily, making it an ideal choice for those seeking both whitening and sensitivity care in one toothpaste.

Key Benefits:

  • Helps deliver up to 5x whiter teeth compared to regular fluoride toothpaste
  • Removes deep-set stains caused by food and drink
  • Advanced whitening technology works beyond the enamel surface
  • Provides 24/7 protection for sensitive teeth with continued twice-daily use
  • Helps protect and strengthen enamel
  • Rich whitening foam creates a gentle warming sensation
  • Non-abrasive whitening formula
  • Enamel-safe for everyday use
  • Freshens breath and leaves the mouth feeling clean
  • Suitable for daily oral care and whitening maintenance

How to Use:

  1. Brush thoroughly twice daily for two minutes.
  2. Apply a pea-sized amount of toothpaste to your toothbrush.
  3. Brush all tooth surfaces and along the gumline.
  4. Spit out after brushing and avoid swallowing.
  5. Use in place of your regular toothpaste for best whitening results.