Benefit They're Real Push-Up Liner Black

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This matte black gel formula is waterproof and won't smudge, budge or dry out for 24 hours.

They're Real! push up eyeliner is the first ever lash hugging gel liner in a pen. This matte black gel formula won't smudge, budge or dry out and the innovative soft accuflex tip hugs your lash line from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing**
  • 88% said it hugged the lashline**
  • 84% said eyes looked visibly larger**

**Results observed in a consumer panel survey on 32 women after 2 weeks

*Instrumental test on 19 panelists

How to apply?

Fall in lined love!

  • Ooh la la, it’s your first time? Prep the pen by removing the orange AccuFlex™ Tip protector (you can toss ‘er).
  • Twist base until gel appears, then wipe off excess.
  • Now do it on the daily! Wipe off leftover gel before each use, then slowly twist the base until a tiny amount of gel appears.
  • Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner.
  • The angled AccuFlex™ Tip works both ways, with pleasure.

Top secret tip!

Double up with they’re real! mascara for big-eyed beauty.


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